The most important thing that online or digital marketing entails is the need to do intensive keyword research. Well, a lot of algorithm updates keep coming from Goggle which leaves other marketing platforms in a rush to adapt and follow the same within their systems. But, one thing that stays all the more consistent in working for inbound marketers is optimization of the website by picking up right keywords. Finding right keywords by surfing a list on the internet- well, we all wish it was that simple! IT’S PROBABLY NOT! The marketers have to perform a long and detailed research before they implement the keywords in the website content.
Knowing what exactly is keyword research..
Keyword research entails a unique and specified process to find and analyze search terms that people have searched for in search engines with the aim to utilize the data for a special purpose, mostly for search engine optimization (SEO) or general marketing. The intensive process of keyword research entails which queries to target, their popularity scale and ranking difficulty and more.
Keyword research helps in attaining valuable insights from the queries that our target audience is legitimately searching on Google. These insights derived from keyword research by tapping into actual search terms will help you in formulating the content strategy as well as the entire marketing strategy. In today’s era, it’s not just about picking exactly what people are searching for and using those keywords to get results. This, however matters to some extent but what is of sheer importance is the intent that lies behind the keyword and if a piece of content provides a solution for fulfilling that intent.
The task of keyword research helps in assessing what topics people are most interested in and by using the right SEO tool, it will offer you with the list of popular topics among your target audience. The biggest operative term is topics- by doing intensive research for keywords which get a high volume of searches per month, it will help in identification and sorting the content into major topics or categories that you want to curate content on. Later you can use these topics to know which keywords you are looking for and target based on that.
Create a list of topics that are relevant to your business:
To begin with the process, think of all the generic topics that you want to rank for. Then these topics that are relevant to your business will help you in coming up with specific keywords later during the process. Become a buyer and think exactly like a buyer, what will he search for that you would want your business to be found or known for.
Fill the topics with related keywords:
After identifying those few topics, it is time to identify the right keywords under the mentioned topics. These keyword phrases are highly important to rank for in the Search engine pages. It is due to the fact that your target consumers are conducting search for those specific keywords.
Association of intent with keyword research:
User intent has become a prime factor in the ability to rank well on search engines like Google. It is more of value if you could solve your customer’s problem rather than just carrying the keyword that is included in your content. Therefore, what holds importance is the intent behind a search which will increase your ranking potential.
Research related search terms:
If you are facing hard time looking for keywords for your specified topic then maybe look for related terms searched by the users when you plug in Google. In the bottom of Google’s search results you will find out various suggestions for searches related to original input.
This way, by following these simple and easy to do steps will help you in the keyword research process. If you want to leverage your marketing outcomes then look for new and innovative ways to upskill your marketing efforts.