Marketing is a great way for growth and expansion of your business but only if you follow the right path of doing it. Everyone makes mistakes in their lives, sometime or the other, but not when it costs you a lot of bucks over that one minor issue. So, how would you know that you are going wrong somewhere in your business? Are there any particular loopholes in your marketing?
Keep your woes aside as we have curated a list of common marketing mistakes that you must avoid right from this moment and begin afresh.
Not maintaining a blog for your website:
when it comes to blogs, they are essential for a website as they help in boosting traffic to your website. Blogs are an efficient tool to interact with consumers and vice- versa. One can give free opinions on the blogs that you publish on your website. This way more people will engage with the content on the website. People can comment, like or share those blogs to others which will lead to more shareable information on your page. One can share the blog pages to other social media handles and keep the audience engaged. Blogs are informative and helpful for the customers, they are the answer to what most people are searching for.
Avoiding use of social media:
what if a florist does not keep flowers in his shop? Disappointingly weird, right? The same way if a marketer is not on social media, it is like losing out on the biggest opportunity that is all set for you. Taking use of social media is utmost important for generating leads or building a network or getting more engagement. It is so less expensive as compared to other traditional marketing efforts, don’t you think so? Your business has to be there on social media and for that you need to experiment a bit on which platform suits the best for your business. 81% of the people in the U.S. have a profile of their own on social media. This brings us to the point of creating a business profile and getting customers who are already active on this platform.
Not specifying your target audience:
Well, this is where most marketers lag behind, they just want to generate leads from everyone. It doesn’t work this way in the digital space. You need to narrow down your demographics of your current or prospective customers and then come to a solid conclusion. Targeting almost everyone who comes across your website is not the right way. For marketing campaigns to be effective, first specify your target audience. For eg, the target group for Kinder Joy would be kids, mainly. In this manner, it is very essential to fix your target group and then work on generating leads based on the interests of that particular group.
Stay away from spamming: Would you like it if your next door neighbour comes to you and ask you to buy the lipstick that she bought last night from a store, again and again? NO one would. Do not spam your customers, but what is the way to find out if we’re actually spamming or not. Are the mails that you have been sending across to your customers, educational, relevant and helpful at the same time? Or are they creating too much hype about your business? This would help you take the right decision in order to avoid any spamming with your prospective customers. They have subscribed to you because they find value in the content that you generate.
Not being personal with customers:
if you keep your image like that of an organization which does not care about their customers’ personal needs, then it’s going to be a bad news for you in business. Personalization is a great tool as it helps you build strong and trustworthy relationships with your customers. In this way, your customers will feel acknowledged and would show interest in your product/ services.
Get to know your customers, have an emotional bond with them. This will help you get ahead of your competitors than any other tactic could. You do not want to be like a robot voice for your customers that doesn’t respond with feelings and emotions.
At last, these are the few marketing mistakes that you could avoid and be thankful to us as we wouldn’t let you commit them in the first place. Do marketing the right way and achieve greater results by walking away from any stupid mistakes. No one would like to bear a heavy cost for that as well, be it a marketer on any other professional. There are no shortcuts for doing marketing the easy way, be true to your business and follow our guides if you don’t want to get disappointed in your marketing career.