Marketing on Instagram sounds pretty cool, isn’t it? Instagram is a platform where one can market products in the most friendliest way possible, without trying too hard on acting like a serious brand in itself. People on instagram adore authenticity and generosity, they look for accounts that they can relate to on a daily basis. Even after knowing about the all possible advantages of this platform, brands are not able to grow to their maximum potential.
But, don’t worry, we have all the answers to your questions.
There are millions of active users on instagram who get engaged with the content. More often than ever, people keep on checking their instagram profiles multiple times in a day. This brings us to the point that being on such a platform is like receiving the treasure key way before the hunt. The things to keep in mind while marketing for instagram are target audience, content strategy, profile optimization and so on. Before this, let us know why instagram is a successful option for businesses?
How does marketing on instagram contribute to e- commerce success?
Instagram provides the opportunity to everyone for a visual representation of their brand which makes it an excellent platform for success. The business brands can easily impact the customers by showcasing their products on instagram. The people on instagram are mostly online shoppers who are obsessed with looking for products and buying them as per their need and preferences. Such a high intended audience is perfect for business brands to get good conversions. Moreover, instagram has great business tools for use which can amp up the business of any brand in less time. The results would be massive as per the audience found on this social media platform. One can build brand awareness and create a community of followers which is a good way of networking.
The role of instagram algorithm:
The instagram has changed its algorithm and its no more in chronological order. Such algorithm based feeds are determined by factors such as how much engagement a post gets or for how long your picture got viewed. Instagram did this to improve the overall experience of a user and to give priority to certain types of content. It keeps on updating its algorithms with time in order to experiment with what works the best. And it does, mostly.
Step 1: Identify your personal goals and objectives:
What is your main purpose of using instagram? Is it to create brand loyalty or brand awareness? It can be anything depending on your product and services. One can use instagram to achieve their business goals in many ways. Consider some focus points before coming up with your goals for instagram like time and budget, reason for using instagram, how is instagram different for you. After you get your answer to these questions, you will get to know about those fixed objectives for your instagram marketing.
Step 2: Ascertaining your target group/ audience:
Focus your attention on one thing at a time i.e to know about your target audience. Who are you going to sell your product to? If your answer is everyone, then you’re probably going in the wrong direction. You need to find out who is the most influenced by your products that will play the role of your target group. If you still feel lost and need guidance, then check out your competitor’s profile. Do some competitor analysis and try to find out their target audience which will finally resonate with yours. Use the hashtags wisely, even for this you have to check in with your competitor and dig out all the essential hashtags for your profile.
Step 3: Analyze your instagram account:
It’s like looking deep within yourself during a mindfulness activity, like meditation. After performing all the research work, come back to your own profile and find out your growth on this platform. Are you serving your customers right? Is it helping you achieve your business goals? Are you moving forward in the right direction? Performing such an audit is a crucial step if you want to get your hands on good conversions in future. Look into your content strategy, is it authentic and intentional? Or is it too hyped up for your audience? Once you find our answers to all of these questions, forge ahead to the next step.
Step 4: Profile Optimization:
The last and certainly the most important step is optimization of your instagram profile. Your profiles are the representation of you are, as a brand and what value you provide to your customers. Keeping this in mind, you have to plan and design the look of your instagram feed. Do you want to keep it authentic or classy? Mesmerizing or chic? Incorporate user generated content in your existing marketing strategy. Keep a consistent theme and color aesthetics for your profile. People like to see an organized feed rather than a messier one. Check in with your bio and keep it catchy for the readers so they get to follow you.
Well, as we said previously, it’s not really an easy task to market your brand on instagram but with proper marketing strategy, you can ace the social media game. Incorporate all these points in your marketing plans and get in touch with more people on instagram who might become your conversions. Be enthusiastic about your goals every day in the morning and take your business one level up.