We currently live in a world in which traditional advertising strategies aren’t enough. Social media not only allows for tremendous outreach and networking but also allows for interactivity that can be very beneficial to businesses for a variety of reasons. Surely, you have noticed the shift from traditional advertising that has occurred with the increased use of the Internet over time. Now, people consume more advertising online than in print media, radio or television. (Example:The ads when you play YouTube videos)
Every business is thinking about promoting their business on social media to ideally reach new customers and improve the company’s branding. But don’t know how to hit the right spot or grab the target customer’s attention. Yes, nowadays every business is using social media, but unaware of the content and which platform is best for the promotion.
While everyone knows that digital marketing and social media are important, many do not take the time to build a correct digital marketing strategy.
The business industry and target market are two very important factors when considering which social media platforms to use. Below are the most influential social media outlets used in today’s times:
Leading Social media currently with 2.27 billion monthly active users, Facebook has become the largest social media platform to reach the target markets or customers. Facebook is one of the most accessible platforms to manage ad campaigns for your business. Through Facebook audience insight, you are able to collect information about your follower’s demographics, interests, and behaviours. The targeted ad options and Facebook chatbot empowers you to target a particular audience which is more likely to lead to conversions.
If you operate a visual business such as bakery, coffee shop, clothing line, etc. and you don’t have a business profile on Instagram, you might be missing out on a large, interested audience. Regardless of whether you’re using Instagram for social advertising or just the organic reach, it’s one kind of platform you can’t miss on. Instagram rolled out the business profile in 2016, and Constant Contact was one of the first businesses to gain hands-on access to the new features. The best thing about Instagram is that audience is ready to interact with the brand and let them know the demands or what they are expecting
It’s time to step up your social media strategy and start using Pinterest for business!
Why? Because this substantially un-tapped social resource could be the perfect place for you to showcase your brand and business to an engaged, niche marketplace that’s ready to spend. There are over 200 million monthly Pinterest users worldwide all seeking and sharing helpful, inspiring ideas on the platform. Using Pinterest for business is perfect for showcasing products and services as Pinterest often acts as an informative resource for so many users preparing to make a purchase. It’s the best place to showcase your brand and let the audience know about the services you are providing.
With more than 145 million active daily users, if Twitter is not part of your marketing strategies, then you are making a big mistake. It’s the most popular social media platform, and it’s a goldmine of customers’ insights and opportunities to build a brand, gain leads and drive sales. But, with 500 million tweets sent every day, it becomes very difficult to be relevant. You need to be strategic and savvy in order to win and hold your audience’s attention. One should always approach social media with a plan of action, and twitter is no different. Understand how the platform works and how you can fit your social media strategy in this platform.
If you are running a business you must have heard about this social media platform. It’s a professional media mainly created to meet your professional goals. LinkedIn is a platform for B2B marketing where organizations connect with each other. Professionals use LinkedIn every day to grow their network and their career, but it can also be used for growing your business. At its core, LinkedIn is a professional social network. It’s all about career development, professionals connection, industry discussion and all those things which help in business to grow. This is very different from all the other social networking sites. Hence, it requires a different kind of strategy to make it work in favour. And it will be a big mistake to ignore such an essential website for the business.
Social media is in the scene for a long time now and if as a business you don’t grab every opportunity that is thrown at you by social media you might fall behind in this competitive world. Try every strategy you come up with, no one knows what might work because the internet is a very unpredictable place and social media is just another chapter in the book of the internet.