With several divisions in the world of digital marketing, one to one marketing is a leading arena which is very helpful in personal business development.
The world is running at such a rapid speed in terms of technology and digitisation. Everything is now based on internet media and building an online presence. There are numerous ways of marketing nowadays via digital media among which the most useful yet unrevealed type of marketing is One to One marketing.
One to One marketing is defined as the marketing strategy by which organisations or companies grip up the digital technology to make an individualised connection and product offerings to the contemporary or future customers. It is also termed as personalised marketing or individual marketing. It is a very helpful strategy to generate a real time interaction with the client and to generate a wondrous customer experience.
One to One marketing is broadly divided into two parts :
Personalised marketing : It is based on the organisation and company authorities.
Customised marketing :It is based on mainly the customised viewpoint of the consumer or client.
One to One marketing is the right place to invest if one follows a 4 step process respectively. These four processes are the baby steps to work on and with time the the strategy will take your business one level up:
Identification of the customer :
The first and the foremost step of one to one marketing stands to be the identification of the customer. The details shouldn’t be on what their biodata is but what are their likes and dislikes regarding the commodity. What actually is their preference and interests are about and what they actually want.
Differentiation of the client :-
Classify your clients on various basis and then deal with them meticulously. The precision is the key in handling the customer. Once you categorise every client on the basis of the commodity preferences , you end up dealing with the right man with the right plan of action.
Interaction with the consumer :
Don’t be too professional. Behave in a manner that you care about the client’s demands and interests. Invest in a real time interaction and grasp as much as you can related to the customer’s need and wants. Once the interaction is established , the client might approach you in a more profound way the next time he needs to shop for the particular product. It is the most effective and profit generating move in the world of personalised marketing.
Customisation according to the buyer :
One should act and customise the certain attributes according to the client and then figure out a way to sell that commodity. It increases the client loyalty and amps up the overall insights of the company. Remember always, a happy client will end up making a happy company!
There are skyrocketing benefits when we enter into the sphere of One to One marketing. Some of the guaranteed benefits are listed below ;
Customer retention :Once the customer is happy and his or her demands are executed properly , the chances are raised by 100% to have his loyalty towards the company. The application of one to one marketing helps in keeping the customer attached to the company and his/her retention for sure.
Generation of referrals : The satisfied client will definitely broadcast his or her experience and will help in getting referrals. This kind of marketing helps in creating a community and real time experiences for the client and the marketer both. The economy is always benefited when a customer or client talks about a convinced expenditure.
Increased target marketing : The target finding is the most difficult task in the world of marketing. Implementation of personalised marketing helps find the targeted audience or the client which eventually ends up in getting massive outcomes out of the personalized marketing strategy.
Cost effectiveness : With minimal cost and maximum outcomes, personalised marketing is the most beneficial strategy to work on as it helps one gain a higher number of profits with lesser expenditure.
Increment in sales : When the right strategy is performed at the right time , guaranteed results are achieved. The overall sales is increased once a marketer opts for one to one marketing policy.