Digital transformation in India’s healthcare industry

Introduction:

The world is changing at a fast pace where one can witness the people’s physical environment is rapidly merging with the virtual one. 45% of India’s population is already there exploring the world wide web and utilizing modern technology in the right manner. Along with the changes in the behavior of people, the role of digital technology is also expanding with time in helping businesses operate, grow, and scale in their particular fields. This technology has shaken the old systems of healthcare with the purpose of building new and effective healthcare in India. It has changed the way how care delivery models give outcomes, harnessing data in driving decisions and automating processes so that they adapt to the pace of change in the economy. 

As per the statistics, India’s digital connectivity is expected to grow from 15% in 2014 to 80% in 2034. With this ongoing trend, there will be growth in the adoption of digital technologies like telemedicine, mHealth, and so on. We are reaching the next phase of the digital revolution in the healthcare industry. More and more healthcare problems will be solved with the help of digital technology and a new future awaits in the care delivery system. 

Global digital revolution

Since the advent of globalization, increased trade between countries has widened the scope for the e-commerce industry. But who knew that digital technology will one day collide with the globalization and turn itself into a global digital revolution. There is a sense of connection and integrity among global economies. This is due to the fact that these economies have come together to solve various social and economic problems by collaborating and sharing information over the web. The mobile technology is giving this direction to the masses of having the consistent connectivity and support of each other through online communities. 

Why businesses are adopting the SMAC model? 

To uncover the potential of digital technologies, new business models are being developed using the SMAC model type. Each of the components has a specific role to play and when combined together can bring surefire results. The SMAC model is as follows: 

 

  • Social media: An online presence for new businesses is a must-have without which it will be difficult to gain customers on initial stages. Utilizing social media helps in customer engagement, build brand equity, increase brand awareness, and get customer insights. Social media is a powerful tool yet feasible for business brands in today’s digital world. For example, big companies like Netflix, Amazon Prime use content marketing as a social media tactic. 

 

 

  • Wearables: the wearable technology has taken a grip over the fitness industry. Such types of devices are worn on the body as watches to track fitness everyday activities. Moreover, these devices play a chief role in being used as a medical device by healthcare professionals. It helps to check heart rate and blood pressure and even helps maintain overall fitness.  For example, Fitbit has launched its smartwatch that can track fitness activities and much more. 

 

  • Mobile apps: In the 20th century, over half of the population owns a smartphone and so the trend is on. Mobile marketing is a very effective form of marketing for gaining quick customer engagement. Every other person is on their phone and checks it first thing in the morning. Therefore, potential customers are using mobile technology that is easily accessible and affordable. mHealth is a novel technology that is about providing healthcare to patients using smartphones. It comes under the category of e-health. For eg, telemedicine consultation between a doctor and a patient via video call or chat. 

 

  •  Cloud/ big data: Big data constitutes massive data sets that cannot be easily stored or managed by any organization. This is where the use of the cloud feature comes into the picture. The cloud is used for effective and manageable storage of data as it replaces siloed proprietary systems. Later on, the business systems which make use of various analytical models derive essential customer insights. Such data is collected in order to recognize market shifts, improve business processes, and personalize the customer experience. For example, Singapore introduced a NEHR system in 2011 that allows the sharing of patient healthcare records across the healthcare system. 

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