Traditional Marketing v/s Digital marketing

It seems that we’re in this war of Digital Marketing vs Traditional marketing for far too long and the debate between these two has been going on for a long time which ultimately comes down to what is better for the company and which marketing Strategy fulfil the needs of the organization. Although both have their perks and it can be tough to choose one.

The good news is that you do not necessarily have to choose. Digital marketing and traditional marketing can be used together for the most influential result. But if you want to select one and selecting the right marketing strategy is an age old question on every marketer’s mind. Here is everything that you need to know about both the marketing type and how it will be helpful.

What is Traditional Marketing?

 Traditional marketing refers to a kind of promotion or advertising in which companies use this specific method in the early period to market their products. The marketing includes Print advertisement, billboards, flyers or pamphlets, TV, newspaper, radio, etc. Basically it is every form of marketing outside the internet

Traditional marketing is a type of marketing that we have been exposed to at one point or another. It is a typical mode of marketing that helps to reach out to an audience with various offline advertising and promotional method 

Traditional marketing is a type of marketing that is hard to ignore by any business organization. 5 major categories come under these offline marketing tactics.

  1. Print ( magazines, newspapers, etc.)
  2. Broadcast (TV, radio, etc)
  3. Direct mail (Postcards, catalogues, etc)
  4. Telephone (telemarketing, SMS marketing)
  5. Outdoors (billboards, flyers, etc.)

Traditional marketing may have evolved during all these years. But the fundamental aspects remain the same.

What is Digital Marketing?

Let’s face it the world is changing every day and with that world of marketing is also changing at a rapid rate. While there was a time when printing media led the way for all the businesses who are looking to advertise their services and establish a brand.

Digital marketing is the new age marketing method in the global arena. Here, the internet is finding its applicants and benefits in every aspect of life, marketing has managed to not only create awareness or promote the brand through it, but also give them a global platform to reach a wider audience all over the world. Digital marketing also has some few categories.

  1. Social media websites such as Facebook, Instagram, Tweeter
  2. Networking websites like LinkedIn
  3. Paid pop-up ads
  4. Email marketing
  5. Blogs
  6. Clickbait marketing

If you are reading this on the internet you must have come across one of the above marketing. Digital marketing is considered the form of inbound marketing and its goal is for people to find you. 

Businesses usually put content out for people to find it. After coming across your business name they may conduct an online search, find your business on a social network or by reading content that has been published by you. The more they see you or your content, the more familiar they will become with your brand and then they will develop trust and rapport with you through this online presence. 

Now that you know what both the marketing stand for let us go ahead and see how this both marketing strategy helps to grow your business

How Traditional Marketing is Helpful for your business?

There is no denying that in the modern world technology-driven, digital marketing is the king. From content marketing and SEO to social media advertising. Digital is now an essential part of any company’s marketing strategy.

However, despite being in the digital age, traditional still brings some merits. They can be highly effective. Once something is born then it will only change its form along the time but it can never die.

 There are some reasons why digital marketing is still so relevant today and can be important in this modern business age. Such as,

  • Make Physical contact

In a society where people are attached to their smartphones. This means that while you send them some email or pay for some social media advertising, your customer may not always be receiving that. In some cases sending a physical brochure or letter may stand out more against the sea of social media posts. 

  • Create a Personal Connection 

Although social media is an effective method to reach out to your customers, start a conversation and create a connection. Traditional marketing can be a great way to get personal, too. For example, sending personalized Postcards or mail shows customers that you have taken the time to address them personally, a technique that is particularly effective in local business   

  • Building Community 

In addition to making human connection, traditional marketing can also be used to build community. It can also be done online, face-to-face and more personal interaction can help build a community for your business, which could help to build a loyal customer base.

While digital marketing in the forefront strategies, there is a reason why business continue to discuss and utilities in traditional marketing

How Digital marketing is helping out Business?

In this digital era, more consumers head online to research and buy products in the comfort of one’s own home. More and more people are consuming all kinds of information online, hence making digital marketing the best way to reach out to your targeted customers. That’s the reason we ask why digital marketing is important?

Let us have a look and understand the importance of Digital marketing

  • Better Growth for Small businesses

The importance of digital marketing for businesses lies in the option to select your method of marketing as per your budget and try to reach a wider audience at a lower cost. Not a decade back getting your product marketed especially for small scale businesses was a task in itself. But now with the help of Social media, it is possible.

  • Cost-Effectiveness

A small business needs to save up on its resources before it finally starts making profit. Digital marketing gives you the scope to reach out to many customers at the same time and that to within your budget. You can plan your marketing strategy such that you only use modes that lie in your budget.

  • Reach of the Audience

The most important benefits of digital marketing are reaching your audience on a bigger scale. Digital marketing benefits you to target your audience. There are higher chances that your audience is spending time on social media like Facebook, Instagram etc. where you can publish an advertisement to gain more engagement with your benefits.

Final Thought

In short, it’s a debate as old as time that who is better for your business, Digital marketing or traditional marketing and it will continue to be a topic for debate for many years to come. See what kind of business you are in and select the proper strategy for your business. It is not necessarily to choose the one, you can run business with both of them as well.

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