BASIC CONCEPT OF DIGITAL MARKETING

The new era of digital marketing is a great revolution in the field of marketing. But do you have the knowledge of how it works when marketing goes fully digital without human touch to it? Let’s take you through the basics of marketing one by one, in a precise manner. Digital marketing is advertising done through various digital platforms such as social media, mobile applications, email, web applications, search engine, website, or any new digital channels.

With the ever growing accessibility of internet facilities, people are getting over the web to get familiar with different platforms as well, this where Digital marketing plays its magic with its magic wand!

By the time you complete reading this, there will be 100’s of new advertisements for 100’s of products or services and for that, you need a digital marketing strategist who can handle all the social media and knows where to target its audience.

Now you might be having questions in mind about what is the job of Digital marketing manager.A digital marketing manager is responsible for developing, implementing and managing campaigns that promote a company by way of its product or services. They play a major role in enhancing brand awareness with optimum use of the digital space.

The essential categories in which digital marketing is divided are as under:

Search Engine Optimization (SEO)

Search engine optimization (SEO) is a practice to get traffic to the website through ranking on Search Engine Result Pages aka SERP’s.It requires the use of specific keywords which play an important role in diverting organic traffic to the website. In simple words, these unique keywords are derived from the day to day searches made by users over the web. This helps the online marketers to track what interests the audience and strategize accordingly.

Search Engine Marketing (SEM)

Search Engine Marketing is the process of gaining traffic and visibility from search engines through paid and unpaid efforts. SEM is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there, this business strategy when incorporated with SEO provides surefire results. 

Content Marketing 

When you hear the term, “content marketing” you would think of Blogs, Twitter, Facebook and YouTube Videos. But content marketing has been around far longer than the internet. Content marketing is all about Storytelling and humans have told stories since the time when kings would rule our country. But the new online era has given a unique platform for communication of ideas in written form through blogs, image content, video form and so on making content marketing a huge hit. 

Social Media Marketing (SMM)

Social media marketing (SMM) involves using social platforms as channels for brand promotion, target audience growth, driving website traffic, and increasing sales. Social platforms are the centre of SMM, a social media driven marketing. 

SMM is the easiest way to reach an enormous audience today as more than half of the population is using social media. Moreover, the numbers are constantly rising with each passing day. Every year SMM is becoming more and more significant in terms of boosting sales which makes it important for a digital marketer to incorporate this type of marketing. 

Pay-per-click advertising (PPC)

You are reading this on the internet then you must have come across this kind of advertising. You have already experienced it or you might have heard about PPC marketing and are curious to learn more. Did you ever click on some image and that image has taken you to the website that image is associated with? 

Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placements in a search engine’s sponsored link and in turn get more conversions. 

Email Marketing

On any given day, most of our email inboxes are flooded with a barrage of emails, newsletters that do nothing besides giving us another task to sort it out.

Email marketing is the practice of sending various types of content to a list of subscribers via email.

Email marketing only works if a receiver has subscribed to the service otherwise, all the mail ends up in spam folders but newsletters are an effective way of marketing keeping in mind the quality of content and the way in which it is communicated to the user. 

Final Thoughts

Digital Marketing is a huge concept which you have to learn if you want to sustain your business in this environment or you can appoint a Digital Marketing manager to survive this storm of social media. Go and apply these simple concepts of Digital marketing and optimize the use of the internet to leverage your business profits. 

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