CHALLENGES OF TODAY’S DIGITAL MARKETING

 Here are the challenges of today’s DIGITAL MARKETING no one told you about!

First things first! Before you play your move and jump to the point, let’s understand what is digital marketing and why it’s all over the plate.

Digital marketing is defined as the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote goods and services.

It’s spreading massively because of the increasing influence of technology on the human mind. 

Around the world, 78% of product research is done online and the amount of response is 80% in the field of digital marketing. This clearly states how ahead of the game, web marketing is playing. But all things considered, this kind of marketing has its own hurdles and obstacles before the finishing line.

To be aware of that, here is a list of some challenges which we may face while working on digital marketing. 

 

  • SEO (SEARCH ENGINE OPTIMISATION).
  • SECURITY AND PRIVACY CONCERNS.
  • CONTENT PROMOTION.
  • CLIENT RETENTION.
  • GLOBAL LEVEL BATTLING.

 

 

 

  • SEO i.e SEARCH ENGINE OPTIMISATION 

 

From May 2015 , mobile research has surpassed desktop research and with respect to that ,it’s very necessary to be upto date and organised with the rankings on the social platforms.

The SEO however is the most complicated part in digital marketing these days with rising competition and expectations of the consumer.

 

  • SECURITY AND PRIVACY CONCERNS

 

We are totally aware of cyber crimes which are increasing at a flying rate on a daily basis. Once our product is out in the world , all we think of is reaching a higher number of consumers.But with the escalating number of readers, the risk of our privacy intrusion is also increased.

 

  • CONTENT PROMOTION

 

Writing content is simple , working on good content is a little difficult but the promotion of content is indeed a big challenge. It takes a lot of social media advertising and broadcasting to ensure the content is getting the expected amount of readers. 

Even with great wordifications, it’s sometimes a tedious task to gather a large amount of audience.

 

  • CLIENT RETENTION

 

Once you have gained a client or a consumer, it’s very important to keep the buyer interested and hooked with different marketing schemes.Because, with various options around , it’s more likely to lose a customer to companies which are offering better elements. Hence, it’s a tough challenge to deal with the retention of the client.

 

  • GLOBAL LEVEL BATTLING

 

Around 380 websites are created every minute!

 To compete on a global level is a prominent challenge to all today’s marketeers. 

With this speed of increasing competition, a company has to face day to day issues regarding networking throughout the world.     

With great struggles, comes great success! 

Once you adapt yourself to this digital world, your story will lead to a whole win.If all of these challenges are dealt with right marketing tools and timely actions , the company or a website will for sure create stormy outcomes. 

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